Disney’s “Phineas And Ferb” NHL Products

Disney’s “Phineas And Ferb” NHL Products: "





The National Hockey League (NHL) has teamed with Disney Consumer Products to create “Phineas and Ferb” NHL-branded merchandise. The “Phineas and Ferb” NHL products will include apparel, headwear, products for the home, and collectibles featuring the “Phineas and Ferb” characters wearing NHL and team-branded merchandise. The new products will arrive in retail stores this fall, just in time not only for back-to-school, but also in time for the 2011-12 NHL season.



Jim Haskins, Group Vice President for Consumer Product Licensing, had this to say about the collaboration:






The Phineas and Ferb brand evokes creativity, youthfulness and high energy, not unlike the NHL brand. The NHL is thrilled to be working with such a premier Disney property as nearly one third of NHL fans are between the ages of six and 17, and 65 percent of those fans watch the Disney Channel.





Stephen Teglas, the VP and GM of Fashion and Home North America for Disney Consumer Products, added this:






Just like the game of hockey, Phineas and Ferb is successful because it appeals to a diverse demographic—kids and grown-ups, boys and girls. We look forward to bringing the humor of the series to NHL fans with a fun campaign at arenas and through clever products that showcase our two brands. It also seems like the kind of adventure that Phineas and Ferb would imagine.





Do you think this is a good collaboration?
"

DISNEY & NEWS - DOWNLOAD MUSIC VIDEO LEGALLYSource URL: http://2011fashion-style.blogspot.com/2011/07/disneys-phineas-and-ferb-nhl-products.html
Visit 2011 Fashion for daily updated fashion gallery